July 20th, 2010
Bwin sportsbook are the new sponsors of the Italian Seria B league and it is to be renamed Seria Bwin with immediate effect.
The sponsorship deal, which is to run until the 30th June 2012, was announced at the offices of Lega Serie B in Milan by Luca Ferrari, Chairman of Lega Nazionale Professionisti Serie B, and Paolo Di Feo, CEO of bwin Italy.
“We are delighted to be working alongside the new Lega Serie B in this exciting new adventure,” Paolo die Feo, CEO of bwin Italy said, “bwin is continually active in high-end sports sponsorship and this will continue at the international level. Today, with the advent of Serie bwin, we are facing a very exciting new challenge, giving us real contact with local situations.”